Did a Twitter hashtag reveal the date for Apple’s event? The annual event will take place Sept. 15, the company confirmed.

Did a Twitter hashtag reveal the date for Apple’s event? The annual event will take place Sept. 15, the company confirmed.

Apple fans can add “Twitter sleuths” to their résumé.



a close up of a logo: Apple's event page.


© Screenshot
Apple’s event page.

Ahead of Apple’s confirmation, the hashtag #appleevent shot up to the top of U.S. Twitter trends. Twitter users noticed the hashtag came with a “hashflag” image of a blue apple. Hashflags are typically used on Twitter by companies or organizations to denote large audience events or trends, as a marketing strategy.

After a few of them looked into the coding of the tag, they discovered that it is set to expire in a few weeks, fueling early speculation on the date of the event.

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Apple’s events page confirms an engagement on Sept. 15 at 10:00 a.m. PT from its headquarters in Apple Park, Cupertino, California.

Hashflag Browser, a website displaying the current hashflags, says the new blue apple emoji is running from Tuesday through Sept. 28.

The blue coloring has also spurred speculation by some users that the expected new products will sport the same hue.

According to a report from Bloomberg, Apple is planning to launch four new iPhone models supporting 5G wireless speeds.

Apple is expected to introduce two standard models with a 5.4-inch screen and a 6.1-inch screen, as well as two Pro models with a 6.1-inch display and 6.7-inch display. 

Contributing: Brett Molina, USA TODAY

This article originally appeared on USA TODAY: Did a Twitter hashtag reveal the date for Apple’s event? The annual event will take place Sept. 15, the company confirmed.

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